Technology and innovation have been a huge part of market segments of many industries – the toy industry is one among them. Kid’s toys have evolved so much from simple building blocks and board games to toy robots and animated interactive toy figures. The rise of technology, especially educational robotics in the toy industry has resulted in the appearance of intelligent and smart toys for tech-savvy customers. In a world where a child’s play is increasingly digital, toymakers such as LEGO® have established themselves as the biggest toy company in the world.

LEGO®’s constant innovation and drive to integrate digital technology over the last couple of decades, gave rise to a new line of programmable robotics and customizable construction toys through LEGO® MINDSTORMS – a unique robot-building kit that has a collection of several parts, sensors, cables and a fully programmable brick that kids can use to explore their imaginations and build programmable models of buildings, vehicles and, more importantly, robots.

To engage and educate kids through play, LEGO® has launched three generations of MINDSTORMS products since it released the Robotics Invention System (RIS) as its first version of LEGO® MINDSTORMS RCX in 1998. The next version, LEGO® MINDSTORMS NXT was released in 2006, and in 2013, its newest version, LEGO® MINDSTORMS EV3 came out, which is the most powerful update to its unique robot-building kit to date. The Programmable brick of EV3 features a more powerful processor, a variety of sensors, four motor ports, a micro SD card slot, a USB host port and a LINUX operating system.

LEGO® MINDSTORMS kits are increasingly being used in classrooms of secondary and higher secondary schools for their STEM skills-based applications and feasibility to introduce students to the world of programming, and allowing them to develop their imagination to invent new robotic models, while having fun.

By building knowledge of programming with the help of LEGO® MINDSTORMS inventions, kids can relate well to Visual Basic programming language in the computing world and pursue robot programming as an entertaining and interesting occupation.

As a catalyst for creativity and imaginative play, LEGO® MINDSTORMS is one of the most versatile toys in the world and a perfect medium to foster imagination in kids of all ages.

Are you looking to introduce your kids to robotics? Do you want to stimulate their imaginations through immersive play activities? Make the most of your family fun time in Dubai with fun and exciting LEGO® experiences at STACK – the largest event for fans of LEGO® in the Middle East – from the 19th to 22nd of October 2016 at Skydive Dubai in Dubai Marina. Meet some of the biggest MINDSTORMS experts in the world, flying in all the way from Brazil to show us their brilliant creations at STACK. The event gives you and your family access to millions of LEGO® bricks to create unique LEGO® models, a chance to see huge LEGO® models built by LEGO® fans, play computer games, take part in LEGO® building activities and explore more than 35 exciting attractions – all under one roof. What’s more! There are cool prizes to be won all throughout this four-day LEGO® event. So hurry up and book your tickets here. Happy STACK-ing!